I'm a creative art director based in Shanghai.

Born and raised in Indonesia, I pursued my passion for creativity by studying in the advertising portfolio program at the Academy of Art University in San Francisco. After graduating, I gained experience as an art director intern at CP+B and Hint Interactive in the U.S. 

My journey then took me to Shanghai, where I’ve worked with agencies including SapientNitro, GTB, JUXT, Freeman, BETC Asia, adidas, and Dentsu. Along the way, I’ve helped shape work for brands like adidas, Danone, Michelin, Kiri, Ford, Porsche, AVATR, RIOT game, Dove Chocolate, and Unilever.

I believe creativity should be not only bold and inspiring — but also purposeful. 

Great ideas solve real problems. 

I'm currently open to freelance and full-time opportunities. 

Feel free to drop me a line!