Creative Art Director with 10+ years of experience in art direction and design, fueled by creativity, craft, and storytelling. I create brand campaigns and activation experiences that drive real engagement.

Born and raised in Indonesia, I pursued my passion for creativity at the Academy of Art University in San Francisco, where I completed the advertising portfolio program. After graduating, I interned as an art director at CP+B in the U.S.

Then I landed in Shanghai. Here, I've worked with agencies including SapientNitro, GTB, JUXT, Freeman, BETC Asia, adidas, and Dentsu — helping shape work for brands like Danone, Michelin, Kiri, Ford, Porsche, AVATR, adidas, Riot Games, Dove Chocolate, and Unilever.

When I'm not working, I'm usually riding my bicycle around the city or hunting for good local restaurants.

Let's connect — drop me a line!